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"They helped brand our program and provided us with solid marketing solutions to acquire new business."
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Jeff Malcolm, PresidentJeff Malcolm, President of AdvisorBranding, is a recognized industry expert who specializes in building a competitive advantage around leading Advisors through the creation of a personal brand. Bringing Ideas To LifeAs a brand innovator, Jeff brings a unique combination of strategic thinking, creative content and a unique process model to bring ideas to life. Prior to AdvisorBranding, Jeff founded MADA, a strategic design and brand consultancy serving such clients as RBC Royal Bank, AOL Canada and E*Trade Canada. Over the last 15 years, Jeff has been responsible for creating innovative, business-building brand strategies. This model has become the foundation for the AdvisorBranding process, and his program for helping Advisors build a brand to better connect with their clients. Winning SolutionsJeff’s efforts have earned him professional designation within the R.G.D. Design Association and winning entry within the juried brand exhibit ‘Design at Work’, a showcase on how design creates value for business. Industry RecognitionJeff has judged the advertising and marketing Frankie Awards on behalf of the Canadian Franchise Association and has provided five years offering insight to students as a portfolio coach for the R.G.D. Association. |
"AdvisorBranding took the time to understand who we are and how we are different. They presented us a marketing solution that encompassed our beliefs while maintaining a very professional deliverable. The finished results have been very well received and we are only in the beginning of this endeavor. We have found it has already paid for it self - well done, it works." |
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